Reebok and IDEA Offer a New Perspective on the Iconic Club C 85
Reebok has launched its first collaboration with London-based publisher and design studio IDEA, bringing together a shared appreciation for storytelling, heritage, and authenticity.
Here, the iconic Club C 85 is reimagined through IDEA’s distinctive lens, resulting in an IDEA-designed upper crafted from premium suede and canvas, accented with glow-in-the-dark features, collaborative tongue labels, heel branding, a terry lining, a custom footbed, and tonal laces. The shoe is brought to life through an IDEA-led editorial that highlights the archival references connecting Reebok and the London-based publisher, from sport to design.
Release Details:
When? Releasing sequentially from now until August 13th.
Where? DSM locations in Tokyo (6th), New York (7th), London, and Los Angeles (8th), followed by Reebok’s online store and select global stockists.
www.reebok.eu | www.ideanow.online
Take a closer look below.
