Inside Goldwin’s Recently Opened London Store
Goldwin expands its European retail footprint with a new London store, bringing its total to two.
Situated on Broadwick Street, Soho, a historic crossroads for fashion, culture, and creativity in the heart of the nation’s capital. The interior is designed by New Material Research Laboratory, an architecture practice based in Japan, embodying Goldwin’s philosophy of fusing tradition with innovation. Centred around a ring-shaped yashiro visible from the street, the space serves as a stage for expressing Goldwin’s values through architecture, considered materiality, and light. The store will house Goldwin’s various lines and ranges, from Goldwin 0 to Performance and Lifestyle, as well as collaborations, store-specific launches, and community activations. Goldwin London is more than a retail destination. It becomes a platform for communication, connecting people, culture, and ideas, while strengthening the Japanese label’s presence across Europe.
Store Details:
When? Open now.
Where? 35 Broadwick St, Soho, London W1F 0DH
Take a closer look at the interior below.
