Nike Japan Showcases its Spring/Summer Looks in a Summer Festival Inspired Lookbook
Nike Japan has released a lookbook showcasing its current Spring/Summer wares in a rather uncharacteristic way, but one that doesn’t come as a complete surprise from the Japanese arm of the sportswear giant.
Typically, Nike lookbooks tend to focus on highlighting the movement of the subject and the functionality of the product, but, in this instance, Nike Japan has pieced together several looks that go beyond superficial products to capture how its designs are worn by people from all backgrounds. Whether they are outdoor-minded, festival-goers or children, using it for sports purposes or as a fashion accessory, the lookbook captures how Nike has transcended sport and the diversity of its audience. On one hand, Nike armbands are worn alongside faded denim and leather boots, and on the other, a woman wears convertible ACG trousers for fishing.
Take a look at the lookbook in full below.
