Gramicci and ALWAYTH Gear Up to Release their Second Collaboration
Following their inaugural collection in 2023, Gramicci and ALWAYTH announce their second collaboration.
Together, the duo brings Gramicci’s iconic, long-standing silhouettes into alignment with the design language of all-weather brand ALWAYTH, resulting in a comprehensive lineup of eight styles. Co-branded sweatshirts, twill climbing trousers, fleece hoodies, and lightweight nylon jackets are just some of the headliners, followed by a cap, fleece pants, two graphic short-sleeved t-shirts and one long-sleeve. A whimsical and romantic campaign, shot in Tokyo, is produced to coincide with the collection.
To celebrate its release, Gramicci and ALWAYTH are hosting a launch party next Friday, the 27th of February, at Gramicci Harajuku, where you can buy the collection early, have drinks, and watch live performances from 19:00 to 21:00.
Address: Gramicci Harajuku 3F, 6-13-1 Jingumae, Shibuya-ku, Tokyo
Release Details:
When? Saturday, the 28th of February.
Where? Gramicci’s online store, its Harajuku and Umeda stores, and stockists throughout Japan.
Take a closer look below.
