GREG LABORATORY Unveils Season 4 Titled 'Standard Practice'
Making a name for itself as a technical outfitter, GREG LABORATORY, the eponymous label of Greg Jackson, has released its fourth season, titled 'Standard Practice'.
Continuing to explore the line between formal and technical clothing, the latest from GREG LABORATORY is defined as a ‘Systemic Experimentation’ into the world of corporate office attire. Dubbed ‘Standard Practice’, the latest from the contemporary label consists of a seven-piece uniform designed for those navigating the future of work. Each garment is engineered to meet the demands of modern existence, equipping the wearer with the right tools for a day at the office and everywhere in between, from the commute to the bar for post-work drinks. The result is a mix of bottoms, shirting, lightweight zip-up jackets, S/S tops, and accessories.
The campaign, shot by Bon Duke, immerses us in the first day at GREG LABORATORY, a hyper futuristic corporate space where continuous movement is the mission. Nodding to the brand’s uniform, models mirror one another in dress and presence.
Release Details:
When? The first drop is available now, with a second one to follow in two weeks (27th of May).
Where? GREG LABORATORY’s online store.
Take a closer look below.
