SAGE NATION Enlists Piczo to Shoot its Autumn/Winter '25 Campaign
The rainy streets of Setagaya, Tokyo, set the scene for SAGE NATION’s Autumn/Winter ‘25 campaign, shot by Piczo.
Under the guise of its eponymous designer, Sage Toda Nation, the British label continues to refine its visual language into instantly recognisable silhouettes, patterns, and materiality. Autumn/Winter ‘25 is its finest display of this to date, with key styles fine-tuned while embracing the beauty of British wool and its diverse applications. Resultingly, oversized woollen overcoats, signature boxy pleated trousers, chunky knits, and cropped jackets with delicate fossilised detailing find their way into the range. This season called for the introduction of womenswear, an extension of the brand’s already androgynous lineup, with legwear, coats, jackets, shirts, and skirts built with the female anatomy in mind.
Release Details:
When? Available now.
Where? SAGE NATION’s online store and select stockists.
Take a closer look below.
