NOYKU Spring/Summer 18
NOYKU is a new military-inspired, urban/outdoor fashion brand created by Hitoshi Chida that has just released its first collection for Spring/Summer 2018. The name NOYKU is derived from the saying "going out to the field", which captures the concept of practical functionality for each garment. The Spring/Summer lookbook showcases both tops and bottoms inspired by military colors including black, navy, khaki, and military green. Outerwear pieces include a proban, flame-retardant anorak, their water-repellent coach jacket, zip up parkas and jackets in white and desert camo, desert camo and military green ponchos, and various iterations of their field shirt. Bottoms showcased are their beige khaki cargos, desert camo cropped cargos, and twill stretch pants. To finish it off they've also designed apron and denim pieces for casual summer conditions.
See the first collection in full below and head over to NOYKU for more information.